Macy’s is
developing a laser focus on the Millennial customer and it will be hard to miss
on the sales floor next year. Starting in a
small way this fall and expanding significantly in the spring, the retailer
will launch 13 new brands and expand another 10 in an aggressive push to lure
shoppers between the ages of 13 and 30.
The brands will cross all categories of
business, from men’s and women’s apparel to footwear and beauty. Most of the
brands will be exclusive and will include Marilyn Monroe, Ked apparel, Argyle
culture, Blossom & Clover and G-Star Raw.
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